The proposal developed for the box containing the “Lavazza a modo mio” capsules focused on the theme of accessibility: the ergonomics and usability of the packaging had to facilitate interaction (also) for people with motor difficulties, in particular those of the hands and limbs.

The “il caffé di tutti” solution therefore allows for a practical opening and closing of the secondary packaging, reporting this particular peculiarity in the communication. The graphic design also allows for a quick reading of the information on each side of the packaging so that it can be easily recognized from every “point of view”.

Finally, the block closing system guarantees a solid and safe resistance in the event of impacts or falls of the packaging (of which the percentage of probability is high).