In the fashion industry, the shoebox has always raised the issue of space and management within the store warehouse. For this reason, the fashion company Bottega Veneta asked us to develop a proposal for a compactable and durable box for all types of shoes (boots, sandals, sneakers and heels).

The solution presented is inspired by the oriental culture of origami where both the lid and the container can be compacted or opened with two simple steps. The box in question is only used at the time of purchase in-store or online and therefore the speed of packaging in a short time is required.

The communication is minimal and effective, optimizing the use of labels with glue or ink making the packaging low impact.